This attractive tree is excellent in all seasons. In mid-April, 2- to 4-inch long, white fragrant flowers appear. The small fruit, which ripens in June changing from green to red and finally to purple, attracts many area birds.
In the fall, the leaves turn from a medium green to yellow, orange and red, earning its cultivar name, Autumn Brilliance. Because of its smaller size, the Serviceberry is a perfect choice for many Urbana landscapes.